We're a boutique web marketing firm based near Santa Cruz, CA . We partner with smallish businesses and organizations who are wanting to accomplish BIG things. Our passion is helping you to communicate your story in the most effective way possible while providing your audience with a delightful user experience.

WP Design & Dev

We Love WordPress! Yep, we think WordPress is simply awesome. It’s so flexible and customizable and has a great support community. Plus business owners LOVE that they can update their content without having to call us. That’s why it’s our mainstay. If you think WordPress is just for blogging, boy have we got news for you.


We’ve tried quite a few e-commerce platforms and have chosen Shopify and WooCommerce as our favorites. We are highly skilled at customizing  your storefront for optimum impact, and helping with all the little details like payment systems, shipping, and more. Even if you’re not selling a tangible product, we’ve got options for selling services, digital downloads, and more.


Though your website is the core of your online presence, it shouldn’t be your only marketing tool. It can be hard to make your voice heard above all the things competing for our attention. We will work with you to educate you on the different social media, email marketing, and other available tools, and help you determine the strategy that is right for you.

Friends of the Palo Alto Junior Museum and Zoo

The Friends JMZ are the support and fundraising organization behind this little gem, located in Palo Alto, CA. They are seeking a new website to support and encourage new donors, as they continue with a large capital campaign. And we're switching them to WordPress so that they can more easily manage their own content.

For a project like this, we go through many rounds of designs and revisions until we get it just right. At the right, you'll see examples of some of these concepts. Some better than the others, but it's part of the process.

The new website launches in June, 2016. Check back to see what the final design looks like!

Friends of the Palo Alto Junior Museum and Zoo Website


Hi, I'm Sara Lorien Smith. I'm the owner and web diva here at Media in Bloom. I have a confession ... I kill plants. Seriously, I could kill a cactus. What can I say? I'm a geek, not a gardener. My gift is technology and helping you to best utilize available tools to make your web presence work for you, rather than against you.

Read More about my philosophy.

Learn to use Google Analytics

Okay ... I get it. It's not the most exciting topic. Unless you're a numbers type  - which I definitely am NOT. But here's the thing. We all *think* we know what's going on with our websites. But have you ever taken a look at your site statistics to see what is REALLY happening? It might make for a big reality check! You can't really make SMART decisions about your website until you have the facts on what is happening now. 

I'm offering you access to my free video training series on Google Analytics - a free tool that you can install on your website that will keep track of what pages are being visited, where visitors are coming from, what actions led to conversions, and more.